How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms

Mina Staunton · Winnifred R. Louis · Joanne R. Smith · Deborah J. Terry · Rachel I. McDonald

72 citations0/0 files storedJournal of Applied Social Psychology

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Behavioral Health and Interventions Media Influence and Health Psychology of Social Influence

Abstract

Abstract Healthy eating intentions were assessed as a function of theory of planned behavior variables and manipulated group norm salience. Participants ( n = 119) were exposed (or not) to a positive injunctive norm that their fellow students approve of eating healthily, and (or not) to a negative descriptive norm that their fellow students do not eat healthily. A significant interaction emerged. When a negative descriptive norm was made salient, participants exposed to a positive injunctive norm reported significantly lower intentions to eat healthily. When no descriptive norm was given, exposure to a positive injunctive norm had no effect. The results suggest the weakness of manipulated injunctive norm salience in the health domain, and the importance of investigating the interactive effects of referent group norms.

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References

1991The theory of planned behavior 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1985From Intentions to Actions: A Theory of Planned Behavior 2000An Integrative Theory of Intergroup Conflict 1979The Social psychology of intergroup relations 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review 2009Predicting and Changing Behavior: The Reasoned Action Approach

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