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Konzeptualisierung und Operationalisierung der Kundenbindung aus Kundensicht
16 references·1 citing·38 second hop
Konzeptualisierung und Operationalisierung der Kundenbindung aus Kundensicht (1999)Konzeptualisierung und Operationalisierun…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…The Role of Affect in Marketing (1998)The Role of Affect in Marketi…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships (1997)Reviving brand loyalty: A rec…Customers' motivations for maintaining relationships with service providers (1997)Customers' motivations for ma…Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities. (1991)Predicting the performance of…Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Modern Marketing Theory: Crit…"My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage (1988)"My Favorite Things": A Cross…A longitudinal test of the investment model: The development (and deterioration) of satisfaction and commitment in heterosexual involvements. (1983)A longitudinal test of the in…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Building Organizational Commitment: The Socialization of Managers in Work Organizations (1974)Building Organizational Commi…The Oversocialized Conception of Man in Modern Sociology (1961)The Oversocialized Conception…Cognitive, Affective and Behavioral Components of Attitudes (1960)Cognitive, Affective and Beha…How customer satisfaction with respect to price and quality affects customer retention: an integrated approach considering nonlinear effects (2013)How customer satisfaction wit…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Firm Resources and Sustained Competitive Advantage (1991)From Marketing Mix to Relationship Marketing (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Switching barriers and repurchase intentions in services (2000)Firm resources and sustained competitive advantage (2004)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)Social Behavior: Its Elementary Forms (1963)Social penetration: The development of interpersonal relationships (1973)Accommodation processes in close relationships: Theory and preliminary empirical evidence. (1991)The Measurement of Perceived Relationship Quality Components: A Confirmatory Factor Analytic Approach (2000)The relational-interdependent self-construal and relationships. (2000)Exchange and Power in Social Life (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Issues of validity in openly ideological research: Between a rock and a soft place (1986)Middle‐Status Conformity: Theoretical Restatement and Empirical Demonstration in Two Markets (2001)Dissecting the Social (2005)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)New work attitude measures of trust, organizational commitment and personal need non‐fulfilment (1980)The Structure of Commitment in Exchange (1995)Construction and Initial Validation of a Multidimensional Measure of Work–Family Conflict (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

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677 cited
  • 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science539 cited
  • 1998The Role of Affect in Marketing260 cited
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    • 2013How customer satisfaction with respect to price and quality affects customer retention: an integrated approach considering nonlinear effects24 cited