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Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature

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References

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1990Basic Content Analysis7,746 cited
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1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
2020Groundwork of The Metaphysic of Morals3,280 cited
1986A General Theory of Marketing Ethics2,607 cited
1979Quality Is Free: The Art of Making Quality Certain2,574 cited
1985A Contingency Framework for Understanding Ethical Decision Making in Marketing1,859 cited
1962The Methods of Ethics1,443 cited
1965An Experimental Study of Customer Effort, Expectation, and Satisfaction1,180 cited
1974Power in a Channel of Distribution: Sources and Consequences931 cited
1993Ethical and Legal Foundations of Relational Marketing Exchanges827 cited
1986Basic Content Analysis787 cited
1984Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis612 cited
1987Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

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575 cited

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