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MkIS support for the marketing management process:
16 references·0 citing·41 second hop
MkIS support for the marketing management process: (1995)MkIS support for the marketing management…The New Industrial Engineering: Information Technology and Business Process Redesign (2011)The New Industrial Engineerin…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Database marketing:Past, present, and future (1997)Database marketing:Past, pres…Information systems in marketing (1995)Information systems in market…Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future (1993)Marketing Information Systems…Integration and Effectiveness of Marketing Information Systems (1993)Integration and Effectiveness…Database marketing (1993)Database marketingThe status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms (1991)The status of marketing infor…Information Links and Electronic Marketplaces: The Role of Interorganizational Information Systems in Vertical Markets (1991)Information Links and Electro…Marketing Theory: Evolution and Evaluation (1990)Marketing Theory: Evolution a…Information Technology, Organization, and the Response to Strategic Challenges (1987)Information Technology, Organ…Database marketing for competitive advantage (1987)Database marketing for compet…A decision-support system for evaluating sales prospects and launch strategies for new products (1986)A decision-support system for…Marketing Information Systems: Their Current Status in Fortune 1000 Companies (1985)Marketing Information Systems…Marketing Information Systems: Uses in the Fortune 500 (1982)Marketing Information Systems…Marketing research through the salesforce (1980)Marketing research through th…Planning and Control Systems: A Framework for Analysis (1965)Marketing Management: Analysis, Planning and Control (1973)Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000 (2001)Role of Marketing Intelligence in Making Pricing Policy in Construction (2001)A framework for management information systems (2011)The Bargaining Problem (1950)Designing Complex Organizations (1973)Markets and Hierarchies (1975)Six Myths of Information and Markets: Information Technology Networks, Electronic Commerce, and the Battle for Consumer Surplus1 (1999)Opening the “Black Box” of Network Externalities in Network Adoption (2000)Design and Ownership of Two-Sided Networks: Implications for Internet Platforms (2008)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Tacit knowledge and the epistemology of expertise in strategic marketing management (1999)Marketing information systems in tourism and hospitality small‐ and medium‐sized enterprises: a study of Internet use for market intelligence (2001)A decision‐support system for business‐to‐business marketing (2005)Technical Change and the Rate of Imitation (1961)A simple substitution model of technological change (1971)Design and marketing of new products (1980)Minimizing technological oversights: A marketing research perspective (1997)The world’s path to the better mousetrap: myth or reality? An empirical investigation into the launch strategies of high and low advantage new products (1998)Potential benefits, current supply, utilization and barriers to adoption: An exploratory study on German SMEs and innovation software (2005)Decision Support Systems for Marketing Managers (1979)A Framework for the Development of Decision Support Systems (1980)A Decision Support System for evaluating operations investments in high-technology business (2004)Die Betriebswirtschaft (1953)The Economic Institutions of Capitalism (1986)Information Systems Innovation Among Organizations (1994)INTERORGANIZATIONAL LINKS AND INNOVATION: THE CASE OF HOSPITAL SERVICES. (1997)Relationship-Based Competitive Advantage (1999)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Supply Chain Management: Implementation Issues and Research Opportunities (1998)An exploration towards a production theory and its application to construction (2000)Computing Productivity: Firm-Level Evidence (2003)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)A Comprehensive Analysis of Permission Marketing (2006)Customer satisfaction and loyalty in a digital environment: an empirical test (2006)Personalized ads on Facebook: An effective marketing tool for online marketers (2017)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2011The New Industrial Engineering: Information Technology and Business Process Redesign3,035 cited
  • 1990Marketing Theory: Evolution and Evaluation529 cited
  • 1991Information Links and Electronic Marketplaces: The Role of Interorganizational Information Systems in Vertical Markets318 cited
  • 1987Information Technology, Organization, and the Response to Strategic Challenges236 cited
  • 1997Database marketing:Past, present, and future133 cited
  • 1995Information systems in marketing104 cited
  • 1986A decision-support system for evaluating sales prospects and launch strategies for new products63 cited
  • 1985Marketing Information Systems: Their Current Status in Fortune 1000 Companies49 cited
  • 1991The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms42 cited
  • 1993Database marketing41 cited
  • 1982Marketing Information Systems: Uses in the Fortune 50041 cited
  • 1993Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future38 cited
  • 1993Integration and Effectiveness of Marketing Information Systems36 cited
  • 1987

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Database marketing for competitive advantage
35 cited
  • 1980Marketing research through the salesforce22 cited
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