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Brands in Higher Education
16 references·9 citing·35 second hop
Brands in Higher Education (2015)Brands in Higher EducationBusiness Research Methods (2022)Business Research MethodsStrategic Brand Management (2007)Strategic Brand ManagementUniversities in a competitive global marketplace (2006)Universities in a competitive…Building brand commitment: A behavioural approach to internal brand management (2005)Building brand commitment: A …Leveraging the Corporate Brand (2004)Leveraging the Corporate BrandBusiness Research Methods (2003)Business Research MethodsBringing the corporation into corporate branding (2003)Bringing the corporation into…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…‘Building Strong Brands’ (1996)‘Building Strong Brands’Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Building Strong Brands (1995)Building Strong BrandsEuropean Journal of Marketing (1991)European Journal of MarketingAcademic Tribes and Territories: Intellectual Enquiry and the Cultures of Disciplines (1991)Academic Tribes and Territori…Branding the “wow-academy”: The risks of promotional culture and quasi-corporate communication in higher education (2022)Branding the “wow-academy”: T…USING CUSTOMER-BASED BRAND EQUITY MODEL IN THE HIGHER EDUCATION CONTEXT: SIMULATING THE CURRENT UNIVERSITY’S BRAND (2021)USING CUSTOMER-BASED BRAND EQ…A Systematic and Updated Review of the Literature on Higher Education Marketing 2005–2019 (2021)A Systematic and Updated Revi…University communications as auto-communication: the NTNU ‘Challenge Everything’ campaign (2020)University communications as …Corporate rebranding: An internal perspective (2020)Corporate rebranding: An inte…The Determinants of Brand Positioning in Higher Education – What Dominantly Influences Students’ Satisfaction? / Odrednice pozicioniranja brenda u visokom obrazovanju – što najviše utječe na zadovoljstvo studenata? (2019)The Determinants of Brand Pos…A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education (2018)A day at the university fair:…Is Old Gold? How Heritage “Sells” The University to Prospective Students (2017)Is Old Gold? How Heritage “Se…Impact of students’ experiences on brand image perception: the case of Vietnamese higher education (2016)Impact of students’ experienc…The nature of human values (1973)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Knowledge-Creating Company (1998)Core value‐based corporate brand building (2003)Corporate brands: what are they? What of them? (2003)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Brand Community (2001)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Little Science, Big Science (1963)The Structure of Scientific Revolutions (1963)The characteristics of subject matter in different academic areas. (1973)Management as ideology: the case of ‘new managerialism’ in higher education (2005)Exploring causal relationships among teaching, cognitive and social presence: Student perceptions of the community of inquiry framework (2009)Developing undergraduate research and inquiry (2010)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Building Brand Community (2002)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research (2016)Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research (2016)Research Methods in Business Studies (2020)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)
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References

  • 2022Business Research Methods10,949 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1991Academic Tribes and Territories: Intellectual Enquiry and the Cultures of Disciplines2,729 cited
  • 2003Business Research Methods2,327 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2007Strategic Brand Management1,706 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 2006Universities in a competitive global marketplace866 cited
  • 1991European Journal of Marketing839 cited
  • 1995Strategic Marketing for Educational Institutions821 cited
  • 2003Bringing the corporation into corporate branding796 cited
  • 2005Building brand commitment: A behavioural approach to internal brand management647 cited
  • 2004Leveraging the Corporate Brand

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635 cited

Cited by

  • 2020Corporate rebranding: An internal perspective45 cited
  • 2017Is Old Gold? How Heritage “Sells” The University to Prospective Students29 cited
  • 2021A Systematic and Updated Review of the Literature on Higher Education Marketing 2005–201927 cited
  • 2020University communications as auto-communication: the NTNU ‘Challenge Everything’ campaign19 cited
  • 2021USING CUSTOMER-BASED BRAND EQUITY MODEL IN THE HIGHER EDUCATION CONTEXT: SIMULATING THE CURRENT UNIVERSITY’S BRAND18 cited
  • 2018A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education16 cited
  • 2022Branding the “wow-academy”: The risks of promotional culture and quasi-corporate communication in higher education15 cited
  • 2016Impact of students’ experiences on brand image perception: the case of Vietnamese higher education15 cited
  • 2019The Determinants of Brand Positioning in Higher Education – What Dominantly Influences Students’ Satisfaction? / Odrednice pozicioniranja brenda u visokom obrazovanju – što najviše utječe na zadovoljstvo studenata?14 cited