References

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• 2008Mental Accounting and Consumer Choice3,415 cited
• 1987Markets with Consumer Switching Costs1,469 cited
• 1985Discrete Choice Analysis1,362 cited
• 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
• 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
• 1997Do Customer Loyalty Programs Really Work1,043 cited
• 2004Valuing Customers848 cited
• 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
• 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
• 2006The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention715 cited
• 2000Should We Delight the Customer?712 cited
• 2014Discrete Choice Analysis