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SME marketing in practice

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References

1990Resource Cooptation Via Social Contracting: Resource Acquisition Strategies for New Ventures700 cited
1989The Entrepreneur ship Paradigm (I): A Philosophical Look at Its Research Methodologies509 cited

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2013The effect of strategic orientations on business performance in SMEs185 cited
2007Customer community and co‐creation: a case study184 cited

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2017

Social media as a resource in SMEs’ sales process

168 cited

2005Cooperative strategy, knowledge intensity and export performance of small and medium sized enterprises163 cited

2020Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SME's performance in Portugal: the moderating effects of entrepreneurial orientation160 cited

2016Success in the management of crowdfunding projects in the creative industries158 cited