References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 2002Understanding Relationship Marketing Outcomes2,299 cited
• 2000Customer satisfaction with services: putting perceived value into the equation1,832 cited
• 2003Customer repurchase intention1,602 cited
• 2004The relationships among perceived quality, perceived risk and perceived product value502 cited
• 2001Perceived Value: Mediating Role of Perceived Risk408 cited
• 2004Exploring How Intangibility Affects Perceived Risk370 cited
• 2009The impact of brand equity on brand preference and purchase intentions in the service industries366 cited
• 2010Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites347 cited
• 2004Measuring Customer-Based Restaurant Brand Equity333 cited
• 2003Performance consequences of brand equity management: evidence from organizations in the value chain323 cited
• 2005The impact of marketing communication and price promotion on brand equity312 cited
• 2002Testing cross‐cultural invariance of the brand equity creation process215 cited
• 2007An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels201 cited