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The Effects of Product Placement and Television Drama Types on the Consumer Responses of College Students
16 references·1 citing·39 second hop
The Effects of Product Placement and Television Drama Types on the Consumer Responses of College Students (2014)The Effects of Product Placement and Tele…Advances in Consumer Research (2025)Advances in Consumer ResearchGlossary of Literary Terms - A (2016)Glossary of Literary Terms - AA glossary of literary terms (2008)A glossary of literary termsCONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (2006)CONSUMERS, CHARACTERS, AND PR…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …Practitioners' evolving views on product placement effectiveness (2003)Practitioners' evolving views…Recall of Brand Placements in Computer/Video Games (2002)Recall of Brand Placements in…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium (2000)Product Placements in Movies:…McQuail's mass communication theory (2000)McQuail's mass communication …A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (2000)A Study of Factors Affecting …Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media (1997)Why Media Matter: Toward a Ri…Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences (1997)Consumers' Perceptions of the…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Happy and Sad TV Programs: Ho…Marka Farkındalığı İle Satın Alma Niyeti Arasındaki İlişki Bağlamında Televizyon Dizilerinde Ürün Yerleştirme (2020)Marka Farkındalığı İle Satın …Experiential Marketing (1999)Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017)Strategic uses of narrative in the presentation of self and illness: A research note (1990)Historical and Personal Nostalgia in Advertising Text: TheFin de siècleEffect (1992)Postmodernism and the Social Sciences (1992)The World's Body (2004)Television: Technology and Cultural Form (1974)Why Study the Media? 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References

  • 2025Advances in Consumer Research13,264 cited
  • 2000McQuail's mass communication theory2,632 cited
  • 2008A glossary of literary terms2,013 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 2016Glossary of Literary Terms - A740 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 1987Happy and Sad TV Programs: How They Affect Reactions to Commercials503 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 2002Recall of Brand Placements in Computer/Video Games436 cited
  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects358 cited
  • 1997Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media356 cited
  • 2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies333 cited
  • 1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences328 cited

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  • 2003Practitioners' evolving views on product placement effectiveness267 cited
  • 2000Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium266 cited
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    • 2020Marka Farkındalığı İle Satın Alma Niyeti Arasındaki İlişki Bağlamında Televizyon Dizilerinde Ürün Yerleştirme9 cited