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A Mathematical Modeling Approach to Product Line Decisions
1 references·16 citing·51 second hop
A Mathematical Modeling Approach to Product Line Decisions (1976)A Mathematical Modeling Approach to Produ…Competitive Strategies for New Product Marketing Over the Life Cycle (1965)Competitive Strategies for Ne…A Practical Price Optimization Approach for Omnichannel Retailing (2019)A Practical Price Optimizatio…Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End (2016)Product Line Bundling: Why Ai…Two‐echelon manufacturer–retailer supply chain strategies with price, quality, and promotional effort sensitive demand (2014)Two‐echelon manufacturer–reta…Advertising Competition in a Dynamic Oligopoly with Multiple Brands (2009)Advertising Competition in a …Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them (2002)Editorial: Marketing Science,…Managing buyer-seller system cooperation with quantity discount considerations (1995)Managing buyer-seller system …A sensitivity analysis of retailer shelf management models (1995)A sensitivity analysis of ret…Chapter 9 Econometric and time-series market response models (1993)Chapter 9 Econometric and tim…An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model (1992)An Equilibrium Analysis of De…Estimating Elasticities with PIMS Data: Methodological Issues and Substantive Implications (1988)Estimating Elasticities with …Strategic Implications of Market Share Attraction Models (1985)Strategic Implications of Mar…Technical Note—Simplified Estimation Procedures for MCI Models (1982)Technical Note—Simplified Est…ESCALATION TENDENCIES OF ADVERTISING* (1978)ESCALATION TENDENCIES OF ADVE…Cannibalism and new product development (1978)Cannibalism and new product d…Voting for a Political Candidate Under Conditions of Minimal Information (1974)Voting for a Political Candid…Logically Consistent Market Share Models (1973)Logically Consistent Market S…Measuring advertising effectiveness. 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References

  • 1965Competitive Strategies for New Product Marketing Over the Life Cycle134 cited

Cited by

  • 1982Technical Note—Simplified Estimation Procedures for MCI Models95 cited
  • 1973Logically Consistent Market Share Models91 cited
  • 1974Voting for a Political Candidate Under Conditions of Minimal Information83 cited
  • 2014Two‐echelon manufacturer–retailer supply chain strategies with price, quality, and promotional effort sensitive demand81 cited
  • 1995A sensitivity analysis of retailer shelf management models80 cited
  • 1992An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model72 cited
  • 2002Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them71 cited
  • 1985Strategic Implications of Market Share Attraction Models64 cited
  • 1995Managing buyer-seller system cooperation with quantity discount considerations61 cited
  • 1978Cannibalism and new product development61 cited
  • 2016Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End60 cited
  • 1978ESCALATION TENDENCIES OF ADVERTISING*44 cited
  • 2009Advertising Competition in a Dynamic Oligopoly with Multiple Brands43 cited
  • 1993

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Chapter 9 Econometric and time-series market response models
42 cited
  • 2019A Practical Price Optimization Approach for Omnichannel Retailing42 cited
  • 1988Estimating Elasticities with PIMS Data: Methodological Issues and Substantive Implications40 cited