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ESCALATION TENDENCIES OF ADVERTISING* · Study

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ArticleESCALATION TENDENCIES OF ADVERTISING*

Mokhtar M. Metwally1978

Article1978

ESCALATION TENDENCIES OF ADVERTISING*

Mokhtar M. Metwally

44 citations·0/0 files stored·Oxford Bulletin of Economics and Statistics

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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References

1928Researches into the Mathematical Principles of the Theory of Wealth.1965Competitive Strategies for New Product Marketing Over the Life Cycle 1976A Mathematical Modeling Approach to Product Line Decisions 1969A Mathematical Modeling Approach to Product Line Decisions 1976Determinants of Market Share

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1993Chapter 9 Econometric and time-series market response models 2018Advertising spending patterns and competitor impact 1984Brand Advertising Competition and Industry Demand 2019Competitive advertising strategies for programmatic television 1996Do managers ovȩrreact to each others' promotional activity? Further empirical evidence 1984Recall and Recognition Performance for Umbrella Print Advertisements 2016Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness 2003How Dynamic Consumer Response, Dynamic Competitor Response and Expanded Company Action Shape Longterm Marketing Effectiveness

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Details

Year1978

Typearticle

Published1978-05-01

VenueOxford Bulletin of Economics and Statistics

ISSN-L0305-9049

Languageen

Citations44

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1111/j.1468-0084.1978.mp40002004.x

openalex_workW1925604136

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