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ESCALATION TENDENCIES OF ADVERTISING*

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References

1928Researches into the Mathematical Principles of the Theory of Wealth.286 cited
1965Competitive Strategies for New Product Marketing Over the Life Cycle134 cited
1976A Mathematical Modeling Approach to Product Line Decisions97 cited
1969A Mathematical Modeling Approach to Product Line Decisions54 cited
1976Determinants of Market Share47 cited

Cited by

1993Chapter 9 Econometric and time-series market response models42 cited
2018Advertising spending patterns and competitor impact33 cited
1984Brand Advertising Competition and Industry Demand32 cited
2019Competitive advertising strategies for programmatic television29 cited
1996Do managers ovȩrreact to each others' promotional activity? Further empirical evidence23 cited
1984Recall and Recognition Performance for Umbrella Print Advertisements23 cited
2016Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness19 cited
2003How Dynamic Consumer Response, Dynamic Competitor Response and Expanded Company Action Shape Longterm Marketing Effectiveness19 cited
1993Chapter 15 Marketing-mix models17 cited

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