Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium

15 references·16 citing·46 second hop

FromToDepth

this work references cited by second hop

References

1993Cultures and Organizations: Software of the Mind.17,690 cited
2025Advances in Consumer Research13,264 cited
1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
1992Cultures and organizations: Software of the mind1,624 cited
1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
1993The effects of culture on ethical decision-making: An application of Hofstede's typology656 cited
1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
1998Brand Placement: A Review410 cited
1990Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States381 cited
1994Facets of Country of Origin Image: An Empirical Assessment371 cited
1996The Information Content of Advertising: A Meta-Analysis349 cited
1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences328 cited
1997Managing across cultures: issues and perspectives213 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1999Executive Insights: Global Business Exchanges—Similarities and Differences around the World19 cited

Cited by

2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games277 cited
2003Practitioners' evolving views on product placement effectiveness267 cited
2010The influence of a film on destination image and the desire to travel: a cross‐cultural comparison226 cited
2005Cashing in on crashes via brand placement in computer games220 cited
2009The Worth of Product Placement in Successful Films: An Event Study Analysis217 cited
2010Understanding Attitudes Toward and Behaviors in Response to Product Placement206 cited
2005Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others193 cited
2006Receptiveness of Gamers to Embedded Brand Messages in Advergames181 cited
2006Product Placement: How Brands Appear on Television174 cited
2008Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites169 cited
2002“I Saw it in the Movies”: Exploring the Link between Product Placement Beliefs and Reported Usage Behavior160 cited
2009A New Branch of Advertising149 cited
2003Product placement in movies: a comparison of Chinese and American consumers’ attitudes144 cited
2005Entertainment Marketing and Experiential Consumption131 cited
2020The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness123 cited
2019Product Placement in Mass Media: A Review and Bibliometric Analysis112 cited