Trans-border outshopping: an Arabian Gulf study

Abstract

The study reported in this article examines intermarket patronage in an international context. Three groups of Bahraini consumers outshopping in Saudi Arabia are compared in terms of their sociodemographic characteristics, attitudes towards the Saudi market vis-d-vis the local market and product purchase behaviours. The article presents the results of the study and concludes with implications of the results for corrective marketing strategies.

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