Modelling outshopping behaviour: a non-metropolitan perspective

Denise Jarratt

20 citations0/0 files storedThe International Review of Retail Distribution and Consumer Research

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Outshopping is defined as the purchase of goods by consumers outside their local trading area. Outshopping behaviour is of concern to regional (defined in this paper as non-metropolitan) retailers as they recognize competitive forces coming not only from within their own regional trading community, but also from larger, distant regional or urban trading communities. This present study develops an explanatory model of regional outshopping behaviour that is useful for strategy development for regional retail trading areas. The model adopts a segmentation approach, to allow examination of the outshopping population on bases relevant for regional retail strategy development. This model provides a foundation for the continued monitoring of changing consumer shopping attitudes, preferences and behaviour and the changing requirements of other non-shopping related activities that determine changes in outshopping patterns over time.

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References

1972Why Do People Shop?1985A motivation-based shopper typology.1987A Choice Sets Model of Retail Selection 1975A Path-Analytic Exploration of Retail Patronage Influences 1976Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles 1968Shoppers' Movements outside Their Local Retail Area 1986Shopping patterns of the rural consumer: Exploring the relationship between shopping orientations and outshopping 1972Intermarket Patronage: A Psychographic Study of Consumer Outshoppers

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2015Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour 2004Rural Consumers' Attitudes toward the Internet for Information Search and Product Purchase

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