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Managing students' loyalty to school after graduation through relationship marketing
16 references·0 citing·38 second hop
Managing students' loyalty to school after graduation through relationship marketing (2009)Managing students' loyalty to school afte…Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)Value dimensions, perceived v…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Customer Satisfaction: A Meta-Analysis of the Empirical Evidence (2001)Customer Satisfaction: A Meta…Strengthening the Satisfaction-Profit Chain (2000)Strengthening the Satisfactio…Managing Market Relationships (2000)Managing Market RelationshipsA comprehensive framework for service quality: an investigation of critical conceptual and measurement issues through a longitudinal study (2000)A comprehensive framework for…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Customers' motivations for maintaining relationships with service providers (1997)Customers' motivations for ma…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectThe Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Expectations and Norms in Models of Consumer Satisfaction (1987)Expectations and Norms in Mod…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Principles of Marketing (1972)Principles of MarketingStrategic Management and Marketing in the Service Sector (1984)Measuring Service Quality: A Reexamination and Extension (1992)Evolving to a New Dominant Logic for Marketing (2003)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Satisfaction: a behavioral perspective on the consumer (2010)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Behavioral Consequences of Service Quality (1996)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1972Principles of Marketing5,587 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 1995Why Satisfied Customers Defect2,226 cited
  • 2001Customer Satisfaction: A Meta-Analysis of the Empirical Evidence2,000 cited
  • 1997Customers' motivations for maintaining relationships with service providers1,604 cited
  • 2000Strengthening the Satisfaction-Profit Chain1,537 cited
  • 2000A comprehensive framework for service quality: an investigation of critical conceptual and measurement issues through a longitudinal study1,407 cited
  • 2005Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour1,354 cited
  • 1987Expectations and Norms in Models of Consumer Satisfaction

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1,166 cited
  • 2000Managing Market Relationships819 cited
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