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ArticleManaging Market Relationships

George S. Day2000

Article2000

Managing Market Relationships

819 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Customer Service Quality and Loyalty Customer churn and segmentation Corporate Governance and Management

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References

1984A resource‐based view of the firm 1995The Theory of the Growth of the Firm 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives 2001The Loyalty Effect 1991Partnering as a Focused Market Strategy

Cited by

2004Building and sustaining profitable customer loyalty for the 21st century 2004Managing in complex business networks 2008Interaction Orientation and Firm Performance 2005Value in business markets: What do we know? Where are we going?2006The Path to Customer Centricity 2010An epistemological view of consumer experiences 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships 2002An examination of the relationship between trust, commitment and relationship quality

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1994The Capabilities of Market-Driven Organizationsarticle · 3 shared references 2001The resource-based view and marketing: The role of market-based assets in gaining competitive advantagearticle · 3 shared references 2002Customer Relationship Management: Emerging Practice, Process, and Disciplinearticle · 3 shared references 2007Achieving relationship marketing effectiveness in business-to-business exchangesarticle · 3 shared references 2006Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Valuearticle · 3 shared references 2007Trust in Market Relationshipsbook · 3 shared references

Details

Year2000

Typearticle

Published2000-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations819

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1177/0092070300281003

openalex_workW2007006972

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