References

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• 1987Dimensions of Consumer Expertise4,373 cited
• 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
• 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
• 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
• 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
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• 1985Using self-congruity and ideal congruity to predict purchase motivation866 cited
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• 1990Celebrity spokesperson and brand congruence610 cited
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• 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
• 1994