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Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries
16 references·7 citing·48 second hopsampled
Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries (2009)Employee Participation in Cause-Related M…The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)The Role of Corporate Social …Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Corporate Social Responsibili…Corporate social responsibility communication: stakeholder information, response and involvement strategies (2006)Corporate social responsibili…Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)Building Corporate Associatio…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…PUBLIC DELIBERATION, DISCURSIVE PARTICIPATION, AND CITIZEN ENGAGEMENT: A Review of the Empirical Literature (2004)PUBLIC DELIBERATION, DISCURSI…The Role of Perceived Organizational Support and Supportive Human Resource Practices in the Turnover Process (2003)The Role of Perceived Organiz…Cognitive and affective trust in service relationships (2003)Cognitive and affective trust…CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES. (1997)CORPORATE SOCIAL PERFORMANCE …The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)The Management of Customer-Co…Managing Legitimacy: Strategic and Institutional Approaches (1995)Managing Legitimacy: Strategi…A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)A Stakeholder Framework for A…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…AI-Enhanced IMC: Leveraging Data Analytics for Targeted Marketing Campaigns (2023)AI-Enhanced IMC: Leveraging D…Cause-related marketing: an exploration of new avenues through conjoint analysis (2019)Cause-related marketing: an e…Modeling the CSR barriers in manufacturing industries (2017)Modeling the CSR barriers in …The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry (2016)The Impact of Sales Promotion…Work in corporate sustainability policies: The contribution of ergonomics (2014)Work in corporate sustainabil…Impact of organizational climate on ethical empowerment and engagement with Corporate Social Responsibility (CSR) (2013)Impact of organizational clim…Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making (2012)Impacts of Instrumental Versu…Coefficient Alpha and the Internal Structure of Tests (1951)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)An empirical assessment of the SERVQUAL scale (1992)The Commitment-Trust Theory of Relationship Marketing (1994)KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)PEOPLE AND ORGANIZATIONAL CULTURE: A PROFILE COMPARISON APPROACH TO ASSESSING PERSON-ORGANIZATION FIT (1991)Organizational Images and Member Identification (1994)Corporate Social and Financial Performance: A Meta-Analysis (2003)Signaling Theory: A Review and Assessment (2010)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Business and Society (1963)A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)Effectiveness as Paradox: Consensus and Conflict in Conceptions of Organizational Effectiveness (1986)Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)The importance of nongovernmental organizations (NGOs) in global governance and value creation: an international business research agenda (2004)Collaborative Value Creation (2012)Structural equation modeling in practice: A review and recommended two-step approach. (1988)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate Sustainability: First Evidence on Materiality (2016)Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence (2018)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Corporate Social Responsibility (1999)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Economic Perspectives on Corporate Social Responsibility (2012)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Modes of Network Governance: Structure, Management, and Effectiveness (2007)A Three-Dimensional Conceptual Model of Corporate Performance (1979)The Social Responsibility of Business Is to Increase Its Profits (2007)Strategic management a stakeholder approach (2010)ESG and financial performance: aggregated evidence from more than 2000 empirical studies (2015)Social Learning Theory. (1978)Measuring Service Quality: A Reexamination and Extension (1992)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance. (2005)
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References

  • 1995Managing Legitimacy: Strategic and Institutional Approaches19,858 cited
  • 1995A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance7,851 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
  • 1997CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES.3,146 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,030 cited
  • 1996The Management of Customer-Contact Service Employees: An Empirical Investigation1,920 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2003The Role of Perceived Organizational Support and Supportive Human Resource Practices in the Turnover Process1,776 cited
  • 2006The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment1,653 cited
  • 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies1,651 cited
  • 2006

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Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
1,593 cited
  • 2003Cognitive and affective trust in service relationships1,469 cited
  • 2004PUBLIC DELIBERATION, DISCURSIVE PARTICIPATION, AND CITIZEN ENGAGEMENT: A Review of the Empirical Literature1,427 cited
  • Cited by

    • 2017Modeling the CSR barriers in manufacturing industries64 cited
    • 2012Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making52 cited
    • 2019Cause-related marketing: an exploration of new avenues through conjoint analysis30 cited
    • 2014Work in corporate sustainability policies: The contribution of ergonomics25 cited
    • 2013Impact of organizational climate on ethical empowerment and engagement with Corporate Social Responsibility (CSR)15 cited
    • 2023AI-Enhanced IMC: Leveraging Data Analytics for Targeted Marketing Campaigns14 cited
    • 2016The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry11 cited