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An interdisciplinary method for brand association research
16 references·1 citing·50 second hop
An interdisciplinary method for brand association research (2014)An interdisciplinary method for brand ass…An Introduction to Qualitative Research (2023)An Introduction to Qualitativ…Automated Marketing Research Using Online Customer Reviews (2011)Automated Marketing Research …Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity (2009)Understanding consumer-to-con…How Brand Community Practices Create Value (2009)How Brand Community Practices…From key words to key semantic domains (2008)From key words to key semanti…Digital Ethnography (2008)Digital EthnographyBrand Concept Maps: A Methodology for Identifying Brand Association Networks (2006)Brand Concept Maps: A Methodo…Sensitive research topics: netnography revisited (2005)Sensitive research topics: ne…Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior (2004)Predictive Validity of the Im…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Qualitative Marketing Research (2001)Qualitative Marketing ResearchUntangling text data mining (1999)Untangling text data miningCommunity and consumption (1997)Community and consumptionSeeing the Voice of the Customer: Metaphor-based Advertising Research (1995)Seeing the Voice of the Custo…The Case for Qualitative Research (1980)The Case for Qualitative Rese…Beyond qualitative versus quantitative methods (1979)Beyond qualitative versus qua…Online brand communities: constructing and co-constructing brand culture (2016)Online brand communities: con…The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Consumer Behavior: Buying, Having and Being (1993)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)The Presentation of Self in Everyday Life. 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  • 2016Online brand communities: constructing and co-constructing brand culture108 cited