this work references cited by second hopReferences
- 1990The case for motivated reasoning.9,014 cited
- 2004Co-creation experiences: The next practice in value creation6,502 cited
- 1991Corporate Social Performance Revisited5,116 cited
- 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
- 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
- 1957Nebraska Symposium on Motivation: 19553,793 cited
- 1996Measuring Brand Equity Across Products and Markets3,591 cited
- 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
- 2002Corporate reputation and sustained superior financial performance2,925 cited
- 1996Reputation: Realizing Value from the Corporate Image2,620 cited
- 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
- 2010Going green to be seen: Status, reputation, and conspicuous conservation.2,166 cited
- 1973The Case for and Against Business Assumption of Social Responsibilities2,136 cited
- 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior2,119 cited
- 1996
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work