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Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
16 references·3 citing·49 second hop
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time (2013)Quantifying the positive effects of spons…Explaining and Articulating the Fit Construct in Sponsorship (2011)Explaining and Articulating t…State of Art and Science in Sponsorship-Linked Marketing (2008)State of Art and Science in S…The Impact of Sponsor Fit on Brand Equity (2006)The Impact of Sponsor Fit on …Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport (2004)Conceptualization and alterna…Corporate sponsorship of a cause: the role of identification in purchase intent (2003)Corporate sponsorship of a ca…An international review of sponsorship research: extension and update (2003)An international review of sp…Sponsorship and recall of sponsors (2001)Sponsorship and recall of spo…Market prominence biases in sponsor identification: Processes and consequentiality (2001)Market prominence biases in s…Linking sponsorship and cause related marketing (2001)Linking sponsorship and cause…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Relatedness, Prominence, and Constructive Sponsor Identification (1999)Relatedness, Prominence, and …Sponsorship and the Image of the Sponsor (1991)Sponsorship and the Image of …Corporate Objectives in Sports Sponsorship (1987)Corporate Objectives in Sport…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands (2018)Sponsorship of the 2016 Rio O…An Examination of Employees’ Response to Sponsorship: The Role of Team Identification (2018)An Examination of Employees’ …Don't be one more logo on the back of the T-shirt: Optimizing sponsorship recall (2016)Don't be one more logo on the…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Does sponsorship work in the same way in different sponsorship contexts? 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(1968)On the Evaluation of Structural Equation Models (1988)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The impact of perceived corporate social responsibility on consumer behavior (2005)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)On the psychology of prediction. (1973)Family resemblances: Studies in the internal structure of categories (1975)Telling more than we can know: Verbal reports on mental processes. (1977)Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination (2004)Does perceived consumer fit matter in corporate social responsibility issues? 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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2003An international review of sponsorship research: extension and update412 cited
  • 2003Corporate sponsorship of a cause: the role of identification in purchase intent404 cited
  • 1991Sponsorship and the Image of the Sponsor312 cited
  • 1999Relatedness, Prominence, and Constructive Sponsor Identification287 cited
  • 2008State of Art and Science in Sponsorship-Linked Marketing268 cited
  • 2001Linking sponsorship and cause related marketing232 cited
  • 2006The Impact of Sponsor Fit on Brand Equity229 cited
  • 2004Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport226 cited
  • 2001Sponsorship and recall of sponsors207 cited
  • 2011Explaining and Articulating the Fit Construct in Sponsorship196 cited
  • 1987Corporate Objectives in Sports Sponsorship184 cited

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  • 2001Market prominence biases in sponsor identification: Processes and consequentiality179 cited
  • Cited by

    • 2018Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands17 cited
    • 2018An Examination of Employees’ Response to Sponsorship: The Role of Team Identification17 cited
    • 2016Don't be one more logo on the back of the T-shirt: Optimizing sponsorship recall11 cited