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Low attention advertising processing in B2B markets
16 references·7 citing·40 second hop
Low attention advertising processing in B2B markets (2007)Low attention advertising processing in B…Consumer Behavior: Buying, Having and Being (2008)Consumer Behavior: Buying, Ha…The power of emotion: Brand communication in business-to-business markets (2004)The power of emotion: Brand c…Consumer Learning and Brand Equity (2000)Consumer Learning and Brand E…Business Marketing Management (1998)Business Marketing ManagementThe Effects of Incidental Ad Exposure on the Formation of Consideration Sets (1997)The Effects of Incidental Ad …Searching for Memory (1996)Searching for MemoryConsumer Behavior: Buying, Having and Being (1993)Consumer Behavior: Buying, Ha…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…The social psychology of industrial buying and selling (1978)The social psychology of indu…A Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…A General Model for Understanding Organizational Buying Behavior (1972)A General Model for Understan…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Can B2B firms benefit from competitors' advertising? A dynamic business environment perspective on an emerging communication form (2022)Can B2B firms benefit from co…Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence (2020)Is advertising an underapprec…Drown or Blossom? The Impact of Perceived Chronic Time Pressure on Retail Salespeople's Performance and Customer–Salesperson Relationships (2020)Drown or Blossom? The Impact …The Effects of Signaling Monetary and Creative Effort in Ads (2018)The Effects of Signaling Mone…The quasi experimental study of the influence of advertising creativity and exposure intensity toward buying action with aida approach (2017)The quasi experimental study …Marketing Dynamic Simulation Modelling in High Tech Laboratories (2011)Marketing Dynamic Simulation …Information search in complex industrial buying: Empirical evidence from Brazil (2010)Information search in complex…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Possessions and the Extended Self (1988)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)Customer Experience Management in Retailing: An Organizing Framework (2009)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The Handbook of Social Psychology (1969)Information behaviour: An interdisciplinary perspective (1997)Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context (2005)More than meets the eye: The functional components underlying influencer marketing (2020)Advances in Consumer Research (2025)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1972A General Model for Understanding Organizational Buying Behavior914 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework653 cited
  • 2008Consumer Behavior: Buying, Having and Being471 cited
  • 2004The power of emotion: Brand communication in business-to-business markets355 cited
  • 1996Searching for Memory291 cited
  • 1997The Effects of Incidental Ad Exposure on the Formation of Consideration Sets291 cited
  • 2000Consumer Learning and Brand Equity236 cited
  • 1998Business Marketing Management198 cited

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1978
The social psychology of industrial buying and selling
165 cited

Cited by

  • 2020Drown or Blossom? The Impact of Perceived Chronic Time Pressure on Retail Salespeople's Performance and Customer–Salesperson Relationships42 cited
  • 2010Information search in complex industrial buying: Empirical evidence from Brazil40 cited
  • 2011Marketing Dynamic Simulation Modelling in High Tech Laboratories31 cited
  • 2018The Effects of Signaling Monetary and Creative Effort in Ads25 cited
  • 2020Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence24 cited
  • 2022Can B2B firms benefit from competitors' advertising? A dynamic business environment perspective on an emerging communication form19 cited
  • 2017The quasi experimental study of the influence of advertising creativity and exposure intensity toward buying action with aida approach12 cited