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The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time
16 references·1 citing·56 second hop
The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time (2011)The Influence of Media Type on Attitude T…Using video and static pictures to improve learning of procedural contents (2009)Using video and static pictur…Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging (2009)Perceived effectiveness of te…What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets (2007)What is SMS advertising and w…When Static Media Promote Active Learning: Annotated Illustrations Versus Narrated Animations in Multimedia Instruction. (2005)When Static Media Promote Act…Multiple forms of dynamic representation (2004)Multiple forms of dynamic rep…Dynamic visualizations and learning: getting to the difficult questions (2004)Dynamic visualizations and le…Cognitive strategies for learning from static and dynamic visuals (2003)Cognitive strategies for lear…Animation as an Aid to Multimedia Learning (2002)Animation as an Aid to Multim…A Short, Reliable Measure of Subjective Knowledge (1999)A Short, Reliable Measure of …Affective Images of Tourism Destinations (1997)Affective Images of Tourism D…The Mediating Role of Attitude toward the Ad: Some Additional Evidence (1990)The Mediating Role of Attitud…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement (1986)The Effect of Verbal and Visu…On the automatic activation of attitudes. (1986)On the automatic activation o…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Using Eye Tracking to Explore Consumers' Visual Behavior According to Their Shopping Motivation in Mobile Environments (2017)Using Eye Tracking to Explore…A circumplex model of affect. 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References

  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1986On the automatic activation of attitudes.2,583 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1997Affective Images of Tourism Destinations1,029 cited
  • 1999A Short, Reliable Measure of Subjective Knowledge862 cited
  • 2002Animation as an Aid to Multimedia Learning748 cited
  • 1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited
  • 2005When Static Media Promote Active Learning: Annotated Illustrations Versus Narrated Animations in Multimedia Instruction.461 cited
  • 1990The Mediating Role of Attitude toward the Ad: Some Additional Evidence394 cited
  • 2004Dynamic visualizations and learning: getting to the difficult questions331 cited
  • 2004Multiple forms of dynamic representation288 cited
  • 2003Cognitive strategies for learning from static and dynamic visuals254 cited
  • 2009Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging225 cited

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2009
Using video and static pictures to improve learning of procedural contents
182 cited
  • 2007What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets149 cited
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    • 2017Using Eye Tracking to Explore Consumers' Visual Behavior According to Their Shopping Motivation in Mobile Environments18 cited