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An Investigation of Private Branding as a Global Phenomenon

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Cited by

2007Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe

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55 cited

2006The role of private branding in improving service quality50 cited

2012The Relationship between Store Brand and Customer Loyalty in Retailing in Malaysia41 cited

2012Investigating the drivers of consumer intention to buy manufacturer brands35 cited

2010The effect of individualism on private brand perception: a cross‐cultural investigation29 cited

2013Perceived Risk Influence on the Consumer Attitude to Private Labels in the Product’s Life Cycle Growth Stage27 cited

2011Brand management perspectives in the twenty‐first century27 cited

2013Private and national brand consumers' images of fashion stores23 cited

2011Private Label Marketing Performance: An Analysis of Historical Trends Using Theories of Cumulative Change and Punctuated Equilibrium22 cited

2012The effect of personality traits on private brand consumer tendencies22 cited

2017Exploring the gap between policy and practice in private branding strategy management in an emerging market22 cited

2011Retailer brand share statistics in four developed economies from 1992 to 200517 cited

2014Manufacturer and Retailer Brands: Is Strategic Coexistence the Norm?17 cited

2016Private Label Management14 cited

2020The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age9 cited

2020Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary9 cited