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Consumer reaction to price increase: an investigation in gasoline industry
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Consumer reaction to price increase: an investigation in gasoline industry (2014)Consumer reaction to price increase: an i…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)The Price is Unfair! A Concep…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Mental accounting matters (1999)Mental accounting mattersThe effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Structural Equations with Latent Variables. (1991)Structural Equations with Lat…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Structural Equations with Latent Variables (1989)Structural Equations with Lat…Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach (1989)Consumer Perceptions of Inter…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Practical Issues in Structural Modeling (1987)Practical Issues in Structura…Fairness and the Assumptions of Economics (1986)Fairness and the Assumptions …Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Scale Development Research (2006)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Are Investors Reluctant to Realize Their Losses? (1998)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)lavaan : An R Package for Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1989Structural Equations with Latent Variables17,500 cited
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  • 1985Mental Accounting and Consumer Choice4,875 cited
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  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1999Mental accounting matters3,344 cited
  • 1986Fairness and the Assumptions of Economics2,462 cited
  • 1989Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach2,084 cited
  • 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

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1,461 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
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