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Nonprofit brand image and typicality influences on charitable giving

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2,002 cited

Cited by

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2017Managing Dual Identities in Nonprofit Rebranding: An Exploratory Study28 cited
2018Brand Authenticity’s Influence on Charity Support Intentions24 cited
2015Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need23 cited
2014The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry22 cited
2012Co-branded cause-related marketing campaigns: the importance of linking two strong brands21 cited
2017Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment21 cited
2017Brand authenticity, its conceptualization, and its relevance to nonprofit marketing20 cited
2019Branding for non-profits: explaining new donor decision-making in the charity sector18 cited
2021Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands16 cited
2020Social Innovation Ignored: Framing Nonprofit Activities in European News Media13 cited
2018Finding greener grass on the other side of hill11 cited
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