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Has marketing come full circle? Demarketing for sustainability

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References

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1993Everybody Seems Concerned About the Environment: But Is This Concern Reflected in (Danish) Consumers' Food Choice?133 cited

Cited by

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2020Embrace the debate: Goals, de‐marketing overconsumption, and conflicting information21 cited
2014Determining African Generation Y Students’ Likelihood of Engaging in Pro-environmental Purchasing Behaviour20 cited
2023Prolificacy of Green Consumption Orientation and Environmental Knowledge to Slash Plastic Bag Consumption: The Moderating Role of Consumer Attitudes and the Demarketing Efforts16 cited
2015Is sustainable consumption possible in Poland? An examination of consumers’ attitudes toward deconsumption practices13 cited
2024The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry11 cited
2025Marketing in the anthropocene: A future agenda for research and practice11 cited
2024Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media10 cited
2023A Social Marketing Approach to Voluntary Simplicity: Communicating to Consume Less9 cited
2024Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing9 cited