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When Intrusive Can Be Likable

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References

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1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1,944 cited
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2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited

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1992

The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?

723 cited

1980Consumer Behavior and Psychological Reactance648 cited

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