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Free trial or no free trial: Optimal software product design with network effects · Study

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ArticleFree trial or no free trial: Optimal software product design with network effects

Hsing Kenneth Cheng2010

OA

Articlegreen2010

Free trial or no free trial: Optimal software product design with network effects

Hsing Kenneth Cheng · Qian Tang

181 citations·0/0 files stored·European Journal of Operational Research

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Digital Platforms and Economics Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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References

1985Network externalities, competition, and compatibility 1994Systems Competition and Network Effects 1986Technology Adoption in the Presence of Network Externalities 1994Network Externality: An Uncommon Tragedy 1996Network Externalities in Microcomputer Software: An Econometric Analysis of the Spreadsheet Market 1991Software Piracy: An Analysis of Protection Strategies 1994The Welfare Implications of Unauthorized Reproduction of Intellectual Property in the Presence of Demand Network Externalities 2004An Empirical Analysis of Network Externalities in Peer-to-Peer Music-Sharing Networks

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2021Marketing research on Mobile apps: past, present and future 2014Economics of Free Under Perpetual Licensing: Implications for the Software Industry 2017The Implications of Offering Free Versions for the Performance of Paid Mobile Apps 2014Optimal Software Free Trial Strategy: Limited Version, Time‐locked, or Hybrid?2016Building Agent-Based Decision Support Systems for Word-of-Mouth Programs. A Freemium Application

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Details

Year2010

Typearticle

Published2010-01-15

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations181

Files0 public / 0

ShelfDigital Platforms and Economics

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doi10.1016/j.ejor.2010.01.014

openalex_workW1967787992

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2019Freemium as an Optimal Strategy for Market Dominant Firms

2013Effects of Different Types of Free Trials and Ratings in Sampling of Consumer Software: An Empirical Study

2016Duopoly Pricing Strategy for Information Products with Premium Service: Free Product or Bundling?