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Measuring Dynamic Marketing Mix Interactions Using Translog Functions
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Measuring Dynamic Marketing Mix Interactions Using Translog Functions (1982)Measuring Dynamic Marketing Mix Interacti…An Analysis of the Time-Varying Effects of Advertising: The Case of Lydia Pinkham (1979)An Analysis of the Time-Varyi…Time Series Analysis: Forecasting and Control (1977)Time Series Analysis: Forecas…Marketing Models and Econometric Research (1977)Marketing Models and Economet…CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION; A REPLY (1977)CUMULATIVE ADVERTISING EFFECT…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION* (1975)CUMULATIVE ADVERTISING EFFECT…Transcendental Logarithmic Production Frontiers (1973)Transcendental Logarithmic Pr…The economics of advertising (1972)The economics of advertisingThe Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…A Theory of Oligopoly (1964)A Theory of OligopolyThe Product Life Cycle and Time-Varying Advertising Elasticities (1976)An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship (1977)The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis (1999)Category- versus Brand-Level Advertising Messages in a Highly Regulated Environment (2010)Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis (2011)Distributed Lags and Investment Analysis. (1955)The Impact of Advertising on Markets (1982)Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated over Time: Some Results for the Autoregressive Current Effects Model (1984)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)A Model for Predictive Measurements of Advertising Effectiveness (1961)Marketing Decision Making: A Model Building Approach (1971)Testing Distributed Lag Models of Advertising Effect (1972)Bivariate time-series analysis of the relationship between advertising and sales (1980)Feedback Approaches to Modeling Structural Shifts in Market Response (1980)The Effects of Serial Correlation and Data Aggregation on Advertising Measurement (1983)The Determinants of Entry: A Study of the Canadian Manufacturing Industries (1974)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)The effect of advertising on competition: a survey (1979)A Study of Marketing Generalizations (1980)The Effects of Advertising on High and Low Loyalty Consumer Segments (1982)Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data (1983)Multilateral Comparisons of Output, Input, and Productivity Using Superlative Index Numbers (1982)Rationalizability, Learning, and Equilibrium in Games with Strategic Complementarities (1990)Identification Properties of Recent Production Function Estimators (2015)Markets with Consumer Switching Costs (1987)Deposit Insurance, Risk, and Market Power in Banking (1988)Chapter 17 Empirical studies of industries with market power (1989)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Likelihood Ratio Statistics for Autoregressive Time Series with a Unit Root (1981)Generalized autoregressive conditional heteroskedasticity (1986)
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References

  • 1977Time Series Analysis: Forecasting and Control19,200 cited
  • 1973Transcendental Logarithmic Production Frontiers2,593 cited
  • 1964A Theory of Oligopoly1,817 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1972The economics of advertising389 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1977Marketing Models and Econometric Research124 cited
  • 1979An Analysis of the Time-Varying Effects of Advertising: The Case of Lydia Pinkham45 cited
  • 1975CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION*44 cited
  • 1977CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION; A REPLY16 cited

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