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Sequential combination of consumer experiences and their impact on product knowledge and brand attitude
16 references·2 citing·48 second hop
Sequential combination of consumer experiences and their impact on product knowledge and brand attitude (2014)Sequential combination of consumer experi…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)INTERNET USES AND GRATIFICATI…The influence of online product recommendations on consumers’ online choices (2004)The influence of online produ…Sources of Influence on Beliefs About Information Technology Use: An Empirical Study of Knowledge Workers1 (2003)Sources of Influence on Belie…What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)What is Interactivity and is …Consumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)Time Flies When You’re Having…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…The experience economy: work is theatre & every business a stage (1999)The experience economy: work …Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Evaluating the Potential of I…A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology (1998)A Conceptual and Operational …Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Task Characteristics and the Experience of Optimal Flow in Human—Computer Interaction (1994)Task Characteristics and the …Materialism: Trait Aspects of Living in the Material World (1985)Materialism: Trait Aspects of…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Senses Considered as Perceptual Systems (1969)The Senses Considered as Perc…Strategic recommendations for new product adoption in the Chinese market (2019)Strategic recommendations for…Investigating online consumers’ responses to product presentation modes (2019)Investigating online consumer…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Self-Efficacy: The Exercise of Control (1999)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Principles of Psychology (1891)Hedonic relativism and planning the good society (1971)Moralities of Everyday Life (1982)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)Hedonic shopping motivations (2003)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). 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(1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Digital marketing: A framework, review and research agenda (2016)Statistical principles in experimental design. 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References

  • 1969The Senses Considered as Perceptual Systems6,336 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage14,725 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1998A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology3,573 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1999The experience economy: work is theatre & every business a stage2,681 cited
  • 1985Materialism: Trait Aspects of Living in the Material World1,964 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 2004The influence of online product recommendations on consumers’ online choices1,584 cited
  • 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness1,138 cited
  • 2003Sources of Influence on Beliefs About Information Technology Use: An Empirical Study of Knowledge Workers11,080 cited

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1994
Task Characteristics and the Experience of Optimal Flow in Human—Computer Interaction
1,006 cited
  • 2005INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising954 cited
  • 1998Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods883 cited
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    • 2019Investigating online consumers’ responses to product presentation modes19 cited
    • 2019Strategic recommendations for new product adoption in the Chinese market16 cited