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Long-term Profit Impact Of Integrated Marketing Communications Program

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2011Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs52 cited
2008Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters

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51 cited

2013Going for gold: Investigating the (non)sense of increased advertising around major sports events48 cited

2011Understanding consumer-created media synergy44 cited

2011Spatiotemporal Allocation of Advertising Budgets41 cited

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