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Appearance Matters: Neural Correlates of Food Choice and Packaging Aesthetics
14 references·16 citing·44 second hop
Appearance Matters: Neural Correlates of Food Choice and Packaging Aesthetics (2012)Appearance Matters: Neural Correlates of …Relationship between involvement and functional milk desserts intention to purchase. 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References

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  • 2010Relationship between involvement and functional milk desserts intention to purchase. Influence on attitude towards packaging characteristics120 cited
  • 2003The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects: Figure 1

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119 cited

Cited by

  • 2019Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments107 cited
  • 2015From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain98 cited
  • 2016Food Decision-Making: Effects of Weight Status and Age76 cited
  • 2023Consumer neuroscience on branding and packaging: A review and future research agenda48 cited
  • 2021On packaging and product returns in online retail—Mailing boxes or sending signals?46 cited
  • 2018Neural correlates of gender congruence in audiovisual commercials for gender‐targeted products: An fMRI study42 cited
  • 2014Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes41 cited
  • 2022Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues37 cited
  • 2020The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?37 cited
  • 2014Purchase decision-making is modulated by vestibular stimulation34 cited
  • 2018State of the art of user packaging interaction ( UPI )33 cited
  • 2021Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages33 cited
  • 2023A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption28 cited
  • 2018The Consumer Neuroscience of Packaging21 cited
  • 2017Commercial versus technical cues to position a new product: Do hedonic and functional/healthy packages differ?20 cited
  • 2019Skin Conductance Responses Indicate Children are Physiologically Aroused by Their Favourite Branded Food and Drink Products16 cited