Creativity in Virtual Work

Abstract

Organizations are increasingly using virtual teams, in which individuals work with their teammates across distance and differences, using a variety of information and communication technologies. In this study, the authors examined how demographic differences (i.e., differences in race, sex, age, and nationality) between individuals working virtually affected their collective creativity. Specifically, the authors examined how demographic differences interacted with the nature of interaction processes (establishment of rapport, participation equality, and process conflict) and difference in technical experience, to affect creativity in short-term virtual work interactions. Differences in age interacted with the processes and with differences in technical experience to affect creativity. Differences in nationality had a strong negative direct effect and interacted with differences in technical experience to affect creativity. Differences in sex and race did not significantly affect creativity. Implications of findings for managing virtual teams are discussed.

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