References

• 2025Advances in Consumer Research13,264 cited
• 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
• 1977Human Emotions2,868 cited
• 1992Advances in Consumer Research2,863 cited
• 1977Content Analysis in Consumer Research2,310 cited
• 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
• 1992The Influence of Anticipating Regret and Responsibility on Purchase Decisions802 cited
• 2012Altruism and Helping Behavior590 cited
• 1991The Protection Motivation Model: A Normative Model of Fear Appeals476 cited
• 1994"If only I weren't" versus "If only I hadn't": Distinguishing shame and guilt in conterfactual thinking.458 cited
• 1992On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric422 cited
• 1983Participant descriptions of guilt and shame328 cited
• 1995Guilt appeals in advertising: What are their effects?303 cited
• 1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising284 cited
• 1994Conceptualizing Guilt in the Consumer Decision‐making Process251 cited