References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1984Choices, values, and frames.6,505 cited
• 2013Choices, Values, and Frames5,320 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 2000Fairness as a Constraint on Profit Seeking: Entitlements in the Market3,159 cited
• 1980Pricing: Making Profitable Decisions1,780 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1982A simple, general purpose display of magnitude of experimental effect.1,231 cited
• 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
• 1988