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Developing retention strategies based on customer profitability in telecommunications: An empirical study

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References

2001Improving Data Warehouse and Business Information Quality354 cited
2005Customer retention is not enough188 cited
2002Measuring risk and returns in the customer portfolio48 cited

Cited by

2011Electronic Customer Relationship Management Performance: Its Impact on Loyalty from Customers’ Perspectives35 cited
2014Impact of Customer Relationship Management on Customer Retention in the Telecom Industry of Pakistan16 cited
2015Who is (not) convinced to withdraw a contract termination announcement? – A discriminant analysis of mobile communications customers in Germany15 cited
2012The impact of social network-based segmentation on customer loyalty in the telecommunication industry12 cited
2009CMF: A framework to improve the management of customer churn9 cited
2015Activity- level as a link between customer retention and consumer lifetime value8 cited
2019An Intelligent Customer Churn Prediction and Response Framework8 cited
2012Predicting Near-Future Churners and Win-Backs in the Telecommunications Industry7 cited

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