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Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
16 references·2 citing·41 second hop
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (2011)Brand Equity and Brand Loyalty in the Int…Reliability and Validity Assessment (2011)Reliability and Validity Asse…A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)A Partial Least Squares Laten…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Use of partial least squares …Not So Different After All: A Cross-Discipline View Of Trust (1998)Not So Different After All: A…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…An Integrative Model of Organizational Trust (1995)An Integrative Model of Organ…An Integrative Model Of Organizational Trust (1995)An Integrative Model Of Organ…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…Refinement and reassessment of the SERVQUAL scale. (1991)Refinement and reassessment o…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Evaluating Service Encounters…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…Using Importance-Performance Matrix Analysis to Evaluate the Financial Performance of American Banks During the Financial Crisis (2020)Using Importance-Performance …Brand equity affects brand loyalty of the bottled mineral drinking water in Thailand (2017)Brand equity affects brand lo…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1995An Integrative Model Of Organizational Trust15,026 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1995An Integrative Model of Organizational Trust10,705 cited
  • 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
  • 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies7,307 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study6,477 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
  • 2011Reliability and Validity Assessment5,040 cited
  • 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited

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  • 1991Refinement and reassessment of the SERVQUAL scale.3,947 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • Cited by

    • 2020Using Importance-Performance Matrix Analysis to Evaluate the Financial Performance of American Banks During the Financial Crisis28 cited
    • 2017Brand equity affects brand loyalty of the bottled mineral drinking water in Thailand8 cited