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Sponsoring als Instrument der integrierten Unternehmenskommunikation · Study

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ChapterSponsoring als Instrument der integrierten Unternehmenskommunikation

Manfred Bruhn2014

Chapter2014

Sponsoring als Instrument der integrierten Unternehmenskommunikation

Manfred Bruhn · Grit Mareike Ahlers

7 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

2005Unternehmens- und Marketingkommunikation 2014Integrierte Unternehmens- und Markenkommunikation 2010Sponsoring : systematische Planung und integrativer Einsatz 2003Demographic and Sponsorship Considerations for Jazz and Classical Music Festivals 2014Unternehmens- und Marketingkommunikation 2010Art for the Sake of the Corporation 1989Sponsoring und emotionale Erlebniswerte 1989Kulturförderung Kultursponsoring

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2004Markenführung und Sponsoringchapter · 4 shared references 2008Corporate Communication Revisited: Integrating Business Strategy and Strategic Communicationchapter · 3 shared references 2011Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networkschapter · 3 shared references 2009Zur Rolle von Marketing und Public Relations in der Unternehmenskommunikationchapter · 3 shared references 2016Strategische Kommunikation – Zentrale Fragestellungen aus Sicht der Unternehmenskommunikationchapter · 3 shared references 2013Mediale Umsetzung des Dialogmarketing – Auswahl und Integrationchapter · 3 shared references

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

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Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-4543-3_34

openalex_workW197027700

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