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The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands
16 references·3 citing·38 second hop
The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands (2013)The effect of retailer private brands on …When consumers doubt, Watch out! The role of CSR skepticism (2013)When consumers doubt, Watch o…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Customer perceived value, sat…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Store brand and perceived risk on private label brand attitude (2020)Store brand and perceived ris…Effects of value and innovation on brand equity in retailing (2019)Effects of value and innovati…Private label brands: major perspective of two customer-based brand equity models (2014)Private label brands: major p…The psychology of interpersonal relations. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 2004Customer perceived value, satisfaction, and loyalty: The role of switching costs2,039 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence

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1,034 cited
  • 2013When consumers doubt, Watch out! The role of CSR skepticism896 cited
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    • 2014Private label brands: major perspective of two customer-based brand equity models29 cited
    • 2019Effects of value and innovation on brand equity in retailing24 cited
    • 2020Store brand and perceived risk on private label brand attitude24 cited