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The transition from product to service in business markets: An agenda for academic inquiry · Study

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ArticleThe transition from product to service in business markets: An agenda for academic inquiry

Frank Jacob2008

Article2008

The transition from product to service in business markets: An agenda for academic inquiry

Frank Jacob · Wolfgang Ulaga

305 citations·0/0 files stored·Industrial Marketing Management

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Service and Product Innovation Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

2003Evolving to a New Dominant Logic for Marketing 1994Dyadic Business Relationships within a Business Network Context 2003Managing the transition from products to services 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions 2007Rethinking Customer Solutions: From Product Bundles to Relational Processes 1999Go Downstream: The New Profit Imperative in Manufacturing 2005Overcoming the Service Paradox in Manufacturing Companies 2005Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status

Cited by

2013Non-linear relationship between industrial service offering and sales growth: The moderating role of network capabilities 2015What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies 2013Employing the business model concept to support the adoption of product–service systems (PSS)2011Assessing value-in-use: A conceptual framework and exploratory study 2010Adopting a service logic in manufacturing

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Year2008

Typearticle

Published2008-01-20

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations305

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/j.indmarman.2007.09.009

openalex_workW1972084193

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2015Why do servitized firms fail? A risk-based explanation

2010Solutions offerings: a critical review and reconceptualisation

2012Characterizing service networks for moving from products to solutions