References

• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 1994Dyadic Business Relationships within a Business Network Context2,371 cited
• 2003Managing the transition from products to services2,328 cited
• 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
• 2007Rethinking Customer Solutions: From Product Bundles to Relational Processes1,376 cited
• 1999Go Downstream: The New Profit Imperative in Manufacturing1,068 cited
• 2005Overcoming the Service Paradox in Manufacturing Companies995 cited
• 2005Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status896 cited
• 1984International marketing and purchasing of industrial goods800 cited
• 1999Business Market Management: : Understanding, Creating, and Delivering Value723 cited
• 2001Service strategies within the manufacturing sector: benefits, costs and partnership602 cited
• 2006Charting a path toward integrated solutions482 cited
• 2006Winning in the aftermarket462 cited
• 2005Forming Successful Business-to-Business Services in Goods-Dominant Firms427 cited
• 2004Creating Growth With Services393 cited