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Cited by

• 1980Intensity Measures of Consumer Preference115 cited
• 2010Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980–200996 cited
• 2006Using the Creative Product Semantic Scale as a Metric for Results-Oriented Business91 cited
• 1984New product forecasting85 cited
• 1978Cannibalism and new product development61 cited
• 2009High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition*56 cited
• 1978The Prediction of Individual Probabilities of Brand Choice52 cited
• 1988The Marketing–R&D Interface: Do Personality Factors Have an Impact?50 cited
• 2011Superexponential long-term trends in information technology46 cited
• 1981The components of risk in new product development: Project New Prod33 cited
• 1983Where marketing planning fails31 cited
• 1982Effects of Usage and Name on Perceptions of New Products24 cited
• 1984Predicting Program Shares in New Time Slots23 cited
• 1997The nature of differences between similarity and preference judgements22 cited