SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Embedded Advertising on Television: Disclosure, Deception, and Free Speech Rights
13 references·2 citing·46 second hop
Embedded Advertising on Television: Disclosure, Deception, and Free Speech Rights (2011)Embedded Advertising on Television: Discl…Product Placements (2009)Product PlacementsAlcohol Messages in Prime‐Time Television Series (2009)Alcohol Messages in Prime‐Tim…When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence (2008)When Product Placement Goes W…The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing (2008)The Stealth Influence of Cove…Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages (2008)Covert Marketing Unmasked: A …Commercializing Social Interaction: The Ethics of Stealth Marketing (2008)Commercializing Social Intera…Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)Effects of Product Placement …CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (2006)CONSUMERS, CHARACTERS, AND PR…Media ratings for violence and sex: Implications for policymakers and parents. (2003)Media ratings for violence an…Realism and "reality" in film and media (2002)Realism and "reality" in film…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Now you see me. Evaluating visual and auditory brand placement disclosures in music videos (2022)Now you see me. Evaluating vi…Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context (2020)Towards a better understandin…The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Distribution Theory for Glass's Estimator of Effect Size and Related Estimators (1981)Statistical Methods for Meta-Analysis. (1986)Statistical Methods for Meta-Analysis (1988)Media and Violence: Intervention Strategies for Reducing Aggression (2003)Violent Television Viewing During Preschool Is Associated With Antisocial Behavior During School Age (2007)Modifying Media Content for Preschool Children: A Randomized Controlled Trial (2013)Audience Involvement in Advertising: Four Levels (1984)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Experimental and Quasi-Experimental Designs for Research (1963)Social Learning Theory. (1978)Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)The effects of the standardized instagram disclosure for micro- and meso-influencers (2019)Attitudinal effects of mere exposure. (1968)Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2011)The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs (2018)Persuasion Knowledge in the Marketplace: A Meta‐Analysis (2021)Communication and Persuasion (1986)Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Schema Congruity as a Basis for Product Evaluation (1989)Using Drama to Persuade (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)Instafamous and social media influencer marketing (2019)Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)When Good Brands Do Bad (2004)Who’s messing with my mind? (2008)Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory (2017)A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity (2018)Product Placement in Mass Media: A Review and Bibliometric Analysis (2019)
this work references cited by second hop

References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 2007Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention423 cited
  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects358 cited
  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited
  • 2003Media ratings for violence and sex: Implications for policymakers and parents.171 cited
  • 2009Product Placements159 cited
  • 2008Commercializing Social Interaction: The Ethics of Stealth Marketing154 cited
  • 2008Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages141 cited
  • 2009Alcohol Messages in Prime‐Time Television Series54 cited
  • 2008The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing53 cited
  • 2002Realism and "reality" in film and media37 cited

Cited by

  • 2022Now you see me. Evaluating visual and auditory brand placement disclosures in music videos

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

10 cited
  • 2020Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context10 cited