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Corporate branding and transformational leadership in turbulent times
16 references·8 citing·46 second hop
Corporate branding and transformational leadership in turbulent times (2012)Corporate branding and transformational l…Brand emotional connection and loyalty (2012)Brand emotional connection an…Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm (2009)Motivating employees to "live…Brand-Specific Leadership: Turning Employees into Brand Champions (2009)Brand-Specific Leadership: Tu…Identity based views of the corporation (2008)Identity based views of the c…Strategic Brand Management (2007)Strategic Brand ManagementAn analysis of antecedents and consequences of trust in a corporate brand (2007)An analysis of antecedents an…Internal brand building and structuration: the role of leadership (2006)Internal brand building and s…Ethical branding and corporate reputation (2005)Ethical branding and corporat…The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)The Identity Salience Model o…Core value‐based corporate brand building (2003)Core value‐based corporate br…Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization (2000)Self‐categorization, affectiv…Building Strong Brands (1995)Building Strong BrandsRole-Identity Salience (1985)Role-Identity SalienceOn the various and changing meanings of organizational membership: A field study of organizational identification (1983)On the various and changing m…Qualitative research and evaluation methods (1980)Qualitative research and eval…The measurement of organizational commitment (1979)The measurement of organizati…Addressing employee turnover in retail through CSR and transformational leadership (2023)Addressing employee turnover …The impact of LGBT friendliness on sexual minority customers’ perceptions and intentions to stay (2022)The impact of LGBT friendline…Internal branding, employees' brand commitment and moderation role of transformational leadership: an empirical study in Indian telecommunication context (2021)Internal branding, employees'…Effects of internal branding and brand-oriented leadership on work-related outcomes (2020)Effects of internal branding …Co-creating consistent brand identity with employees in the hotel industry (2020)Co-creating consistent brand …The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand (2019)The human dimension of a bran…Inquiry into corporate brand alignment: a dialectical analysis and directions for future research (2015)Inquiry into corporate brand …B2B and internal relationships and curative international marketing: A polish case study (2015)B2B and internal relationship…The Invention of Tradition (1986)An Integrative Theory of Intergroup Conflict (2000)The Social Identity Theory of Intergroup Behavior (2004)Corporate social responsibility: a corporate marketing perspective (2011)The social identity theory of leadership: Theoretical origins, research findings, and conceptual developments (2012)The Mediating Role of Customer Trust on Customer Loyalty (2013)Social Theory and Social Structure (1958)The Social Psychology of Organizations. 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(2003)Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework (2015)Elements of strategic social media marketing: A holistic framework (2016)Impact of inclusive leadership on innovative work behavior: The role of psychological safety (2017)Self-Reports in Organizational Research: Problems and Prospects (1986)The Commitment-Trust Theory of Relationship Marketing (1994)Social Identity and the Service-Profit Chain (2009)An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products1 (2011)Exchange and Power in Social Life (2017)The Principles of Psychology (1891)Society and the Adolescent Self-Image (1965)The Motivational Effects of Charismatic Leadership: A Self-Concept Based Theory (1993)The Past, Present, and Future of an Identity Theory (2000)Linking Empowering Leadership and Employee Creativity: The Influence of Psychological Empowerment, Intrinsic Motivation, and Creative Process Engagement (2010)How Many Interviews Are Enough? (2005)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)Specification, evaluation, and interpretation of structural equation models (2011)
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References

  • 1980Qualitative research and evaluation methods35,808 cited
  • 1979The measurement of organizational commitment8,817 cited
  • 1995Building Strong Brands4,432 cited
  • 2000Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization1,699 cited
  • 2003The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing787 cited
  • 1985Role-Identity Salience725 cited
  • 2009Brand-Specific Leadership: Turning Employees into Brand Champions537 cited
  • 1983On the various and changing meanings of organizational membership: A field study of organizational identification528 cited
  • 2003Core value‐based corporate brand building456 cited
  • 2008Identity based views of the corporation336 cited
  • 2007An analysis of antecedents and consequences of trust in a corporate brand334 cited
  • 2006Internal brand building and structuration: the role of leadership300 cited
  • 2012Brand emotional connection and loyalty289 cited
  • 2005Ethical branding and corporate reputation273 cited
  • 2009Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm

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266 cited
  • 2007Strategic Brand Management261 cited
  • Cited by

    • 2020Co-creating consistent brand identity with employees in the hotel industry42 cited
    • 2015Inquiry into corporate brand alignment: a dialectical analysis and directions for future research37 cited
    • 2022The impact of LGBT friendliness on sexual minority customers’ perceptions and intentions to stay28 cited
    • 2021Internal branding, employees' brand commitment and moderation role of transformational leadership: an empirical study in Indian telecommunication context21 cited
    • 2023Addressing employee turnover in retail through CSR and transformational leadership20 cited
    • 2015B2B and internal relationships and curative international marketing: A polish case study20 cited
    • 2020Effects of internal branding and brand-oriented leadership on work-related outcomes19 cited
    • 2019The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand13 cited