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Marketing modeling reality and the realities of marketing modeling · Study

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ArticleMarketing modeling reality and the realities of marketing modeling

Anne T. Coughlan2010

Article2010

Marketing modeling reality and the realities of marketing modeling

Anne T. Coughlan · Sungchul Choi · Wujin Chu · Charles A. Ingene · Sridhar Moorthy · Jagmohan Singh Raju +3 more

21 citations·0/0 files stored·Marketing Letters

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Supply Chain and Inventory Management Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 1929Stability in Competition 1990Stability in Competition 1976Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information 1983Managing Channel Profits 1991Price Competition in a Channel Structure with a Common Retailer 1982The economics of moral hazard: comment 1983An Industry Equilibrium Analysis of Downstream Vertical Integration

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Year2010

Typearticle

Published2010-03-18

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations21

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/s11002-010-9110-5

openalex_workW1973560033

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