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High‐tech corporate branding: lessons for market research in the next decade
16 references·5 citing·36 second hop
High‐tech corporate branding: lessons for market research in the next decade (2004)High‐tech corporate branding: lessons for…Excellence in Public Relations and Communication Management (2013)Excellence in Public Relation…The Product and the Brand (2012)The Product and the BrandTHE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)THE PSYCHOLOGY OF PERSONAL CO…Grounded Theory in Management Research (2003)Grounded Theory in Management…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships (1997)Reviving brand loyalty: A rec…Rethinking Market Research: Putting People Back In (1997)Rethinking Market Research: P…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Management research: An introduction (1992)Management research: An intro…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria (1986)Humanistic Inquiry in Marketi…A manual for repertory grid technique (1977)A manual for repertory grid t…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees (2021)“Come and join us”: How tech …Evaluating the impact of corporate brand on consumer satisfaction (2013)Evaluating the impact of corp…Corporate branding literature: A research paradigm review (2011)Corporate branding literature…The Shared Management and Ownership of Corporate Brands: The Case of Hilton (2009)The Shared Management and Own…Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach (2006)Assessing the corporate brand…The Structure of Scientific Revolutions (1963)Handbook of Qualitative Research (1994)Situational Analyses: Grounded Theory Mapping After the Postmodern Turn (2003)Balancing Borders and Bridges: Negotiating the Work-Home Interface via Boundary Work Tactics (2009)The Call of the Wild: Zookeepers, Callings, and the Double-edged Sword of Deeply Meaningful Work (2009)The Discovery of Grounded Theory (2017)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Corporate Stakeholders and Corporate Finance (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)What We Know and Don’t Know About Corporate Social Responsibility (2012)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Grounded Theory in Practice (1999)Analyzing e-government research: Perspectives, philosophies, theories, methods, and practice (2006)THE ANALYSIS OF CAUSE MAPS (1992)Revisiting academics' beliefs about teaching and learning (2001)“Opening Up” and “Closing Down” (2007)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Well-being : the foundations of hedonic psychology (1999)A Design Science Research Methodology for Information Systems Research (2007)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Theory Building From Cases: Opportunities And Challenges (2007)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)How Many Interviews Are Enough? (2005)Seeking Qualitative Rigor in Inductive Research (2012)
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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research39,440 cited
  • 2010THE PSYCHOLOGY OF PERSONAL CONSTRUCTS8,573 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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  • 1990Consumer Evaluations of Brand Extensions3,266 cited
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626 cited
  • 2012The Product and the Brand566 cited
  • Cited by

    • 2009The Shared Management and Ownership of Corporate Brands: The Case of Hilton51 cited
    • 2011Corporate branding literature: A research paradigm review40 cited
    • 2006Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach39 cited
    • 2013Evaluating the impact of corporate brand on consumer satisfaction25 cited
    • 2021“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees21 cited