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A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context

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2000

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1999Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials257 cited

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2005The Structure and Function of Attitudes Toward Organizational Change237 cited

2000Toward effective use of cause‐related marketing alliances232 cited

1995The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity228 cited

2008Enjoyment of Advergames and Brand Attitudes228 cited

2010Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes219 cited

2009Implicit misattribution as a mechanism underlying evaluative conditioning.218 cited