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Making sense of metaphor: The impact of target-group-specific headlines in direct mail
16 references·0 citing·40 second hop
Making sense of metaphor: The impact of target-group-specific headlines in direct mail (2013)Making sense of metaphor: The impact of t…Advances in Consumer Research (2025)Advances in Consumer ResearchResearch Methods for Business Students (4th edn) (2007)Research Methods for Business…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…Understanding Figurative Language (2001)Understanding Figurative Lang…Focus Groups in Social Research (2001)Focus Groups in Social Resear…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Developing Questions for Focus Groups (1998)Developing Questions for Focu…Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…Advances in Consumer Research (1992)Advances in Consumer ResearchEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…A Grammar of Motives (1969)A Grammar of MotivesElements of Semiology (1967)Elements of SemiologyModels and Metaphors: Studies in Language and Philosophy. (1962)Models and Metaphors: Studies…Outline of a Theory of Practice. (1980)The Practice of Social Research (1989)Qualitative Data Analysis: An Expanded Sourcebook (1994)Methods of data collection in qualitative research: interviews and focus groups (2008)Qualitative methods for health research (2009)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)Brands and Branding: Research Findings and Future Priorities (2006)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How destination image and evaluative factors affect behavioral intentions? (2006)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)Coefficient Alpha and the Internal Structure of Tests (1951)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)\nThe use of partial least squares path modeling in international marketing (2009)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Sharing Meaning Across Occupational Communities: The Transformation of Understanding on a Production Floor (2003)Methodology of the Oppressed (2010)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Role of Emotions in Marketing (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Genre as social action (1984)Rhetorical Strategies of Legitimacy (2005)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Managing the co-creation of value (2007)
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References

  • 2025Advances in Consumer Research13,486 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,528 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
  • 1969A Grammar of Motives3,673 cited
  • 1992Advances in Consumer Research2,915 cited
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  • 2001Focus Groups in Social Research2,174 cited
  • 1999How Advertising Works: What Do We Really Know?1,438 cited
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  • 2007Research Methods for Business Students (4th edn)

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